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'INDIAN THATHA'- A MONITISABLE IP
The movie ‘INDIAN’ directed
by Director Shankar; released in the year 1996 was a mammoth block buster.
Actor Kamal Hassan in the role of the daring & dashing old man or what the
fans fondly call as ‘INDIAN THATHA’ out did himself (naturally). The celebrated
character ‘INDIAN THATHA’ with the very intriguing costume had also become
quite famous. Nevertheless, the potential of the character as a monitisable
intellectual property is quite under played by the makers. However, the
characters potential has been clearly displayed in the sequel ‘INDIAN 2’ in its
grand and pompous song THATHA VARARU. That being said, I wonder whether the
authors are contemplating to exploit the character sooner or later. If the character
is copyrighted, the protection given under Indian copyright law for an artistic
work is author's lifetime plus 60 years after their death. Which means the character/artistic
work is awarded protection for nearly 120 years.
In my opinion, I can clearly see a native super hero in ‘INDIAN THATHA’ and other prominent characters from that banner with an immense potential to entertain and mesmerise young, old and little fans through their adventures of saving people in distress. Finally yet importantly, merchandise is always an big avenue for exploiting certain types of intellectual properties; in the given case it is the ‘INDIAN THATHA’.
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