[*]A holy town in Southern India.
Rohan always wondered what the show was about, but he never had the
patience to watch it. The anchor's
Genelia's words “Are you ready to reveal your success?” lured him. He thought,
‘Let’s see what she is saying.’
Rohan is an ambitious man who always met with lot of
failures. His ambition was to be a restaurateur[*].
He was from a rich and influential family from the suburbs of Chennai[*].
As a child, he was very intelligent and talented in everything other than
studies. In other words he did not like studying, but was outstanding in other extra-curricular
activities.
Rohan completed his primary education in his own
town. The school head master was his relative, so his dad would request the
head master to pass him. In this manner he managed to reach 5th standard
and successfully completed primary school. Then came the time for him to leave
his town to go to the city for further education. The city school’s standard of
education was very high and hard for him that he failed miserably; his father
brought him back to his own town and put him in a nearby school.
Every yearend used to be intolerably traumatic for
him until the results arrived. This went on for years until the time arrived
for him to face the board exams. He failed in the board exams to everybody’s
expectations and had to take his exams again.
After his 10th standard he enrolled
himself for a course in the Polytechnic College[*].
To everybody’s surprise, he fared well and managed to complete it successfully.
His dad was too happy and he made all inquiries for a seat in an engineering
college.
However, Rohan had a different plan altogether. He
refused to go to the college and was persistent in starting a restaurant. There
was a lot of hue and cry over his decision from his parents, relatives and
friends. Amidst the confusion, Rohan managed to fall in love with his cousin’s
cousin Ramya. When he proposed to Ramya, she refused. Rohan was utterly
devastated; he cried vehemently and desperately wanted her. He fell into
depression; never spoke to anybody; locked himself in his room and used to cry
for hours together thinking about his ladylove.
Somehow his cousins, Abhinay, Roopa, and Malini came
to know about this issue. They felt sorry for him; consoled him and promised
him that they will speak to Ramya and try to convince her. As promised the
three cousins of Rohan spoke to her. Finally, they succeeded on one condition.
She said she will marry him if he is ready to quit his idea of business and join
the engineering college. Rohan who was blindly in love accepted her wish and
joined the engineering college the very next week. Rohan happily passed one and
a half years in the engineering college. Meanwhile, Rohan and Ramya who were
intensely in love, were inseparable for eternity. After one and half years,
Rohan's aim of starting a restaurant started nagging him and troubling him like
his ex-girlfriend whom he had cheated upon.
In a few days he gave into his temptation. He quit
the engineering college and refused to continue further studies despite
oppositions and refusals from his family members and his beloved Ramya. After
great difficulty he convinced his dad and got a sum of Rs.6,00,000/- to start a
restaurant.
With this amount he started a small fast food joint under the name and style
“FoodJoint”. Due to his ignorance, he never thought of a trademark for his
restaurant like many of them. Moreover, he was very lazy and careless. He never
took any measures to earn profits. He just ran it like a canteen in a school or
college. Finally, he incurred heavy losses, shut down his business and came
back home. Even after that he neither realised his mistakes nor his
responsibilities. He just blamed the fate for his failure. The only good thing
that was happening in his life was that his girlfriend was with him despite
Rohan’s failure to keep up his promise of completing his engineering course.
She continued to give him moral support which he desperately needed. Somewhere, in the unknown depths of her
heart, she just had a hope. By this time the news had reached both the families
and all the relatives. Since there can be no marriage without a job or
livelihood both the families persuaded him to get a job. Rohan joined a company
with his diploma education and worked there until two months after his
marriage. After that, once again, his dreams started pestering him persistently
and therefore against all odds, scorns and humiliation from his family members
and in-laws, once again he started a small food corner under the name
“Srinivasa Tiffin Shop”. The food corner was selling Tea, Coffee, Snacks, Idly,
Dosas and South Indian Rice varieties[*]
under very unhygienic conditions near a bus stop with an added bonus of
fragrance from the public urinals in the bus stop.
Eventually this time also, despite being bred in a
city and wearing all branded clothing and accessories, Rohan neither thought of
the importance of branding nor a trademark for his business. It was surprising
that despite opening a restaurant, being his passion, he always seemed to think
small and his thoughts were very restrictive and showed less scope for
improvement and development of his business.
Therefore, the second venture also met with utter
failure and thereafter he lost all zeal for any kind of enterprise and joined a
call center for a meager salary. His family refused to give him any further
financial support and stopped encouraging him in further ventures. He was in a
pitiable state and by now he even had a son. His wife was a well-educated MBA graduate
working for a big company. He slowly lost his self-respect and was scared to
start any other business.
Genelia's show stirred all the previous episodes in
his life. Now, laying down on his couch, was listening to what Ms.Lakshana, the
guest, was saying.
Ms.Lakshana:
“I was not a successful person earlier. I too met with a lot of failures in
my business. I never attached any importance to Intellectual Property [IP].
It’s only after I met M/s. LegalTree LLP-IP Experts, I understood the
importance of IP for business. With their advice I have built a popular brand
“MAYFLOWER SALOON AND SPA” and my yearly turnover is Rs.1,00,00,000/-.”
All of a sudden, on hearing those words, a ray of
hope dawned on him. Rohan, though at that point of time could not exactly grasp
what Ms. was talking about. However, he wanted to give it a try. He
desperately wanted to improve his present situation and live with more self-respect
and dignity. The next morning Rohan scheduled an appointment with M/s. LegalTree LLP-IP Experts.
To be continued...................
[*] A person who owns and manages
restaurant professionally.
[*] A metropolitan city in India.
[*]A technical college offering diploma
in multiple engineering streams.
[*]South Indian staple food items.
