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D.Gowthami Reddy, Partner, M/s.Pentallect Partners

IP UNFOLD MONTHLY IP INFO-APRIL, 2025

1. Viva Holdings, along with its 37 subsidiaries, has signed the Ecommerce MOU to strengthen protection of its digital content and retail products against piracy. IPOPHL sees this as a major move encouraging more creatives to protect their IP rights. Viva emphasized that piracy threatens a large portion of its revenue, and stronger collaboration with platforms is crucial for sustaining the creative industry.   2. The USPTO has granted a patent to Ramper, a Web3 startup under Vietnam's Ninety Eight, for its social login feature that simplifies access to Web3 apps using platforms like Google and Facebook. This innovation addresses accessibility barriers in Web3 and signals strong progress for Vietnam’s blockchain sector. The patent also highlights Vietnamese startups’ growing global ambitions in the tech space.   3. The Supreme Court of New Zealand ruled that while copyright is relationship property under the PRA, Sirpa Alalääkkölä retains sole ownership and control of her artwo...
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D.Gowthami Reddy, Partner, M/s.Pentallect Partners

Lanjia Saura Painting - Geographical Indication from Odisha

Lanjia Saura paintings are the latest addition to the long list of Geographical Indications. The Applicant's are Idai Idital Association and Directorate of Scheduled Castes & Scheduled Tribes Research and Training Institute. (SCSTRTI). 


 
SAURA INSPIRED ROYAL BLACK SILK SAREE
Rajeshjena453, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons


It is an handicraft/art form from the state/Geographical Area Odisha of Odisha. The Certificate Number is 547 and was registered on 2nd January 2024. Saura painting is also known as ekons or iditals. It is an art form unique to Odhisa. 

The art form belongs to a tribal community called the Lanjia Saura. They are largely residing in the Rayagada district of Odisha. These paintings can be usually found on the exterior mud walls of their houses. They are white figurines on a brick red wall base giving a spectacular and elegant look to their humble homes. These paintings have been a part of their long followed tradition and is believed that the Lanjia Sauras paint their walls to show gratitude to their deities and forefathers, and also for the well-being of their community. Their paintings features and tells stories of their natural habitat and consists of tribal humans, trees, animals, birds, the Sun and the Moon and many such connected to nature.
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