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D.Gowthami Reddy, Partner, M/s.Pentallect Partners

'INDIAN THATHA'- A MONITISABLE IP

  The movie ‘INDIAN’ directed by Director Shankar; released in the year 1996 was a mammoth block buster. Actor Kamal Hassan in the role of the daring & dashing old man or what the fans fondly call as ‘INDIAN THATHA’ out did himself (naturally). The celebrated character ‘INDIAN THATHA’ with the very intriguing costume had also become quite famous. Nevertheless, the potential of the character as a monitisable intellectual property is quite under played by the makers. However, the characters potential has been clearly displayed in the sequel ‘INDIAN 2’ in its grand and pompous song THATHA VARARU. That being said, I wonder whether the authors are contemplating to exploit the character sooner or later. If the character is copyrighted, the protection given under Indian copyright law for an artistic work is author's lifetime plus 60 years after their death. Which means the character/artistic work is awarded protection for nearly 120 years.  In my opinion, I can clearly see a nativ
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D.Gowthami Reddy, Partner, M/s.Pentallect Partners

NURTURING THE GROWTH OF SAFE INTELLECTUAL PROPERTY

 

A message from Chitti the Robo 

 Today I happened to watch Director, Shankar’s movie 2.0 released in the year 2018 which is a sequel to the movie Endhiran that hit the screens in 2010. The movie showcased the extraordinary creation of the Director. The admirable character, Chitti the Robo was a delight to watch. In this movie we came across the good Chitti and the bad Chitti. This distinction is worth remembering as it highlights the importance of creating a safe intellectual property or in other words safe technology. Similarly, in 2.0; the movie consists of multiple IP which includes the characters, Chitti, Nila, Minibots, Pakshiraja, etc. The storyline and the visual effects are an extensive demonstration of the IP caliber of the Director.

The film 2.0 follows the conflict between Chitti, the once dismantled humanoid robot, and Pakshi Rajan, a former ornithologist who seeks vengeance upon cell phone users to prevent avian population decline. His life energy; along with that of numerous dead birds, combine together to form an aura that manipulates mobile phones into any form through electromagnetic radiation. Then comes our superhero Chitti 2.0 to save the city and the people from Pakshi Rajan.

In this movie, there is a lesson to be learned and a message to be heard which is loud and clear. Even if this is only a fiction and a figment of Director’s imagination; we cannot deny the fact that several technological advancements have been and are harmful to organisms of all kinds. It is the responsibility of the inventor, innovators and IP generators to concentrate on the safety aspects of any given technology.

IP is a great economy generator but at the same time, IP with social responsibility is the need of the hour.

Ultimately, one should never forget that all technological advancements are only for the betterment of humans.

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