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D.Gowthami Reddy, Partner, M/s.Pentallect Partners

IP UNFOLD MONTHLY IP INFO-APRIL, 2025

1. Viva Holdings, along with its 37 subsidiaries, has signed the Ecommerce MOU to strengthen protection of its digital content and retail products against piracy. IPOPHL sees this as a major move encouraging more creatives to protect their IP rights. Viva emphasized that piracy threatens a large portion of its revenue, and stronger collaboration with platforms is crucial for sustaining the creative industry.   2. The USPTO has granted a patent to Ramper, a Web3 startup under Vietnam's Ninety Eight, for its social login feature that simplifies access to Web3 apps using platforms like Google and Facebook. This innovation addresses accessibility barriers in Web3 and signals strong progress for Vietnam’s blockchain sector. The patent also highlights Vietnamese startups’ growing global ambitions in the tech space.   3. The Supreme Court of New Zealand ruled that while copyright is relationship property under the PRA, Sirpa Alalääkkölä retains sole ownership and control of her artwo...
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D.Gowthami Reddy, Partner, M/s.Pentallect Partners

NURTURING THE GROWTH OF SAFE INTELLECTUAL PROPERTY

 

A message from Chitti the Robo 

 Today I happened to watch Director, Shankar’s movie 2.0 released in the year 2018 which is a sequel to the movie Endhiran that hit the screens in 2010. The movie showcased the extraordinary creation of the Director. The admirable character, Chitti the Robo was a delight to watch. In this movie we came across the good Chitti and the bad Chitti. This distinction is worth remembering as it highlights the importance of creating a safe intellectual property or in other words safe technology. Similarly, in 2.0; the movie consists of multiple IP which includes the characters, Chitti, Nila, Minibots, Pakshiraja, etc. The storyline and the visual effects are an extensive demonstration of the IP caliber of the Director.

The film 2.0 follows the conflict between Chitti, the once dismantled humanoid robot, and Pakshi Rajan, a former ornithologist who seeks vengeance upon cell phone users to prevent avian population decline. His life energy; along with that of numerous dead birds, combine together to form an aura that manipulates mobile phones into any form through electromagnetic radiation. Then comes our superhero Chitti 2.0 to save the city and the people from Pakshi Rajan.

In this movie, there is a lesson to be learned and a message to be heard which is loud and clear. Even if this is only a fiction and a figment of Director’s imagination; we cannot deny the fact that several technological advancements have been and are harmful to organisms of all kinds. It is the responsibility of the inventor, innovators and IP generators to concentrate on the safety aspects of any given technology.

IP is a great economy generator but at the same time, IP with social responsibility is the need of the hour.

Ultimately, one should never forget that all technological advancements are only for the betterment of humans.

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