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FEATURED POST

IP UNFOLD MONTHLY IP INFO-APRIL, 2025

1. Viva Holdings, along with its 37 subsidiaries, has signed the Ecommerce MOU to strengthen protection of its digital content and retail products against piracy. IPOPHL sees this as a major move encouraging more creatives to protect their IP rights. Viva emphasized that piracy threatens a large portion of its revenue, and stronger collaboration with platforms is crucial for sustaining the creative industry.   2. The USPTO has granted a patent to Ramper, a Web3 startup under Vietnam's Ninety Eight, for its social login feature that simplifies access to Web3 apps using platforms like Google and Facebook. This innovation addresses accessibility barriers in Web3 and signals strong progress for Vietnam’s blockchain sector. The patent also highlights Vietnamese startups’ growing global ambitions in the tech space.   3. The Supreme Court of New Zealand ruled that while copyright is relationship property under the PRA, Sirpa Alalääkkölä retains sole ownership and control of her artwo...

CINEMA AND IP

 

CINEMA AND IP 

Cinematograph film in terms of the copyright act 1957 and in general terminology what we refer to as Movies, films, cinema is a very complex art form and this intellectual creation involves the creative thought process of numerous individuals. The potential ways and avenues of exploiting such an intellectual property has witnessed a dramatic shift in the recent times.



A cinematograph film or a movie consists of a bundle of intellectual property rights such as songs, lyrics, scripts, sound recordings, characters etc., each one of them inherently and independently capable of optimum exploitation.

In addition to that, the advent of OTT platforms and technological advancement has paved way and demand for creation of more content.  Further, the audience of a cinematograph film are diverse transcending language and geographical barriers. This excessive patronage has not only seen improvement in interesting, different and  commendable  content creation but has also led to improvement in the quality of the film in terms of clarity in picture, sound, computer graphics etc.

The current scenario has created a fertile base leading to various  other intellectual properties; such as inventions of high definition cameras, software’s, TV's with HD screens and other equipment of movie making to enhance the whole movie watching experience. Some even transform you in to a different world altogether.  It is all because of the new technology that creation of fantasy worlds that look more real has been possible.

Movie as an IP has great potential to generate further IP.

In this context I want to bring to your notice the Cannes Film Festival in France that took place on  17.05.2022. Our Union Minister L. Murugan expressed at the Cannes Next that India has the biggest talent pool of technical and software talent, which play a crucial role in movie making and more particularly in the audio-visual sector, including artificial intelligence and virtual reality. He further urged global filmmakers to explore the country's lucrative movie market.

He also stated that “Audio-visual is the area where technology marries art,” and expressed his happiness that five Indian start-ups -VerboLabs, Kroop AI, Roots Video, Gamitronics and Pocket Aces were showcasing  their expertise at the Cannes Next.

This  trend has to be embraced with open arms  to encourage generation of more intellectual creations  and create new avenues and markets.