CINEMA AND IP
Cinematograph
film in terms of the copyright act 1957 and in general terminology what we
refer to as Movies, films, cinema is a very complex art form and this
intellectual creation involves the creative thought process of numerous individuals.
The potential ways and avenues of exploiting such an intellectual property has
witnessed a dramatic shift in the recent times.
A
cinematograph film or a movie consists of a bundle of intellectual property
rights such as songs, lyrics, scripts, sound recordings, characters etc., each one of them inherently and independently capable of optimum exploitation.
In addition to that, the advent of OTT
platforms and technological advancement has paved way and demand for creation
of more content. Further, the audience
of a cinematograph film are diverse transcending language and geographical
barriers. This excessive patronage has not only seen improvement in interesting, different and commendable content creation but has also led to improvement
in the quality of the film in terms of clarity in picture, sound, computer graphics etc.
The current scenario has created a fertile base leading to various other intellectual properties; such as inventions of high
definition cameras, software’s, TV's with HD screens and other equipment of movie making to enhance
the whole movie watching experience. Some even transform you in to a different
world altogether. It is all because of
the new technology that creation of fantasy worlds that look more real has been
possible.
Movie
as an IP has great potential to generate further IP.
In
this context I want to bring to your notice the Cannes Film Festival in France
that took place on 17.05.2022. Our Union Minister L. Murugan expressed at the Cannes
Next that India has the biggest talent pool of technical and software talent,
which play a crucial role in movie making and more particularly in the
audio-visual sector, including artificial intelligence and virtual reality. He
further urged global filmmakers to explore the country's lucrative movie
market.
He also stated that “Audio-visual is the area where technology marries art,” and expressed his happiness that five Indian start-ups -VerboLabs, Kroop AI, Roots Video, Gamitronics and Pocket Aces were showcasing their expertise at the Cannes Next.
This trend has to be embraced with open arms to encourage generation of more intellectual creations and create new avenues and markets.
